- What information do we collect?
When we use the term “information” we are referring to both personally-identifiable information and non-personally-identifiable information that we collect about you. “Personally-identifiable information” refers to information that personally identifies you, or can reasonably be linked to you by us. Personally-identifiable information can either be “sensitive” or “non-sensitive.” “Sensitive personally-identifiable information” refers to information that is generally considered confidential such as your financial account number, billing information, social security number, and precise location. “Non-sensitive personally-identifiable information” refers to information that is generally not considered confidential such as your name, date of birth, mail or email address, telephone number, friends’ name or email address if you choose to refer them to us, general geographic information (e.g., your city or state), account preferences, and business information. “Non-personally-identifiable information” refers to information that does not specifically identify you, or has been processed so as to effectively prevent your identification, and may include data associated with a particular computer or device you are using that does not personally identify you.
- How do we use information?
Our primary purpose in collecting information about you is to provide you with products, services, information, and advertisements that match your interests and preferences. For example, we may use this information to fulfill your order, respond to your inquiries, administer your account, send marketing, assess your needs and interests in order to better tailor offers and/or advertising, improve our website and marketing, conduct research, display content based upon your interests, allow you to search information on our site, and/or list you in our search and directory services. We do this on behalf of ourselves and the businesses which advertise with us. We also use traffic data received through our technologies, in conjunction with third-party demographic and interest-based data, to provide services to our Customers such as tools to see how their website or mobile applications are used.
- How do we collect information?
We collect information from you by asking that you provide it to us on-line, through a mobile application or device or via other means by which we communicate with you. We also collect information when you choose to communicate with us or when you choose to utilize our services to communicate with other users of our services or with the businesses who advertise with us. We also collect information about your interactions with third-party websites and applications that use our technologies, and may combine the information we collect about you with additional demographic and interest-based data from third-party providers. This may include:
- Identification data (e.g. name, username, password, address, telephone number, mobile number, email address);
- Profile information (e.g. age, gender, country of residence, language preference, MyBook business listings and any information that you choose to make available as part of your YP user profile or your MyBook);
- Products or services ordered and delivered;
- List of your contacts and related data (we will give you a choice as to when and whether you want YP to use contact lists from other services to populate your YP provided contacts list, such as MyBook);
- The content of any communications you choose to have with us or with any of our other users or advertisers via the services we make available (e.g. reviews, e-mails, instant messages, recorded telephone calls (including those which we records or store on behalf of our advertisers), user-generated content, etc.); and
- Data from surveys in which you participate.
- With whom do we share information?
We may share information about you with third parties in certain circumstances including in the following situations. Advertisers. If you decide to communicate with a company that advertises with us, for example by calling a telephone number or clicking a link that we provide for that advertiser, we may share non-sensitive personally-identifiable information with the advertiser, including non-sensitive personally-identifiable information that might help the advertiser to contact you, including device identifiers, names of applications associated with a click/install and click/install times. Advertising Networks. A third party may use technology (e.g., a cookie) to collect non-sensitive personally-identifiable information about your use of our website or mobile applications so that they can provide advertising about products and services tailored to your interests. If you would like to opt-out of having third party advertising networks use information that YP has shared with them to target advertising to you please see the instructions in the section titled “What Privacy Choices Do I Have” below. Affiliates. We may share all types of information with the YP family of companies, including all companies doing business under either the YP® brand, YPDirect®, BerryNetwork or ANYWHO.COM® brand in the ordinary course of business, for the purpose of fulfilling the services that we provide to our customers and to customize your experience. Blogs, Online Postings, and Testimonials.
- How do we secure information?
We take our commitment to securing personally-identifiable information in our possession seriously. When you provide your credit card number or a social security number we protect your information during transmission and storage through the use of encryption. We also encrypt sensitive data such as geo-location information in transmission. For other types of information, we use reasonable measures to help prevent the information from becoming disclosed to individuals who are not described in this policy. It is important for you to protect against unauthorized access to your password and to your computer. No security measures are perfect and we cannot promise that the information about you will remain secure in all circumstances.